Apex Legends for mobile by end of the year, says Electronic Arts CEO

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EA’s contribution to the free-to-play battle royale genre will take its first step onto mobile before 2021, with a full global release over the first few months of the new year.

Get ready for Apex Legends on mobile.

The battle royale contender, launched onto PlayStation 4, Xbox One and PC in February 2019, is being prepared for small form factor deployment towards the end of 2020.

The CEO of publisher Electronic Arts confirmed as much in a June 22 video-conferencing conversation with investors.

Apex Legends would enter a soft launch phase at the end of 2020 with a global final release envisioned for the first quarter of 2021, according to niche social media channel Apex Latest.

EA executives had outlined progress made with an Asia-based partner in earlier January and May 2020 calls, indicating its partner was based in China thanks to its ability to act as a publisher for the PC version of Apex Legends.

EA has previously worked with Tencent for iterations on the FIFA Online and Need For Speed franchises.

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Tencent is the same company that partnered with Activision over Call Of Duty: Mobile and with PUBG Corporation over three PUBG games for mobile: PUBG Mobile, PUBG: Army Attack and PUBG Mobile Lite.

What is a soft launch?

Soft launching an app for mobile denotes a smaller-scale regional release.

It’s a technique that helps minimise risks and maximise returns for businesses.

Territories such as New Zealand and Singapore have emerged as particular favourites in recent years, thanks to relatively low populations and relatively high levels of mobile use, as well as wide levels of English literacy.

The strategy allows mobile publishers and developers to fine-tune their app, often in terms of user experience, monetization and data collection before rolling out a worldwide launch.

Players eager to try soft-launch apps without physically moving to a different country often do so by opening additional app store accounts under a different email address, then using a false address to sign up for their preferred territory’s regional app store. – AFP Relaxnews

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